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Thursday 20 February 2014

Working with 8DIX on Dark Horse by Katy Perry

About a month ago I got a call from Jordan and Luca, 8DIX's directors and chief designers. I was told that 8DIX have been asked to supply Katy Perry's crew with hats for her upcoming Dark Horse video which was going into production at the time.

They had an idea for a cool bandana and t-shirt design featuring a sharp toothed version of the well known ancient-Egyptian eye symbol.

We worked night and day to get it just right and tonight the video came out - what an incredible feeling to see 8DIX work featuring on such a scale. It is really exciting!

The bandana and look - the design is even painted on the big guys' belly!
early versions of the design

Luca's original sketches

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