Photos of the new booklet from 8DIX

I received these images of the first print of the new promotional booklet from Luca

Those spreads looks yummy!

Back cover

8DIX delicious combo!

We are designing a new press book for 8DIX. I am told that fashion labels often print very simple versions of these publications. We are trying to make it special.

A spread from the press book - as uploaded to 8DIX facebook page

The supreme rule of the universe

Last night I dreamt my aunt sent me an email with the title 'The supreme rule of the universe' and this design:

I posted it to reddit where it was not appreciated, and finally settled down for creating an 8DIX version and posted it there:

Working with 8DIX on Dark Horse by Katy Perry

About a month ago I got a call from Jordan and Luca, 8DIX's directors and chief designers. I was told that 8DIX have been asked to supply Katy Perry's crew with hats for her upcoming Dark Horse video which was going into production at the time.

They had an idea for a cool bandana and t-shirt design featuring a sharp toothed version of the well known ancient-Egyptian eye symbol.

We worked night and day to get it just right and tonight the video came out - what an incredible feeling to see 8DIX work featuring on such a scale. It is really exciting!

The bandana and look - the design is even painted on the big guys' belly!

early versions of the design

Luca's original sketches

Work with 8DIX

I have been working for months with Luca Marchetto, a fashion designer, as he created a new clothing brand by the name of 8DIX (pronounced ottodix). The Brand's website is finally online and the first collection 'SYCOPHANT' is featured there.

Everything form the patterns to the red buttons on the trousers is considered and intentional.

Conceptually the collection is completely Marchetto's brain child. It is an amazing experience to work with him and adhere to a visual style so other than my own. Using Luca's sketches, together we acquired, manipulated and produced high resolution, 'cheap' seeming but incredibly considered visuals.

My own moment of pride - that's my hand holding the toilet brush.