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Thursday 12 September 2013

Work with 8DIX

I have been working for months with Luca Marchetto, a fashion designer, as he created a new clothing brand by the name of 8DIX (pronounced ottodix). The Brand's website is finally online and the first collection 'SYCOPHANT' is featured there.

Everything form the patterns to the red buttons on the trousers is considered and intentional.


Conceptually the collection is completely Marchetto's brain child. It is an amazing experience to work with him and adhere to a visual style so other than my own. Using Luca's sketches, together we acquired, manipulated and produced high resolution, 'cheap' seeming but incredibly considered visuals.
My own moment of pride - that's my hand holding the toilet brush.